Because regular bottled water is, like, so last season. It's a bottle of water that can cost up to $90 (USD). Bling H20's founder Kevin Boyd says his best customers are the guys looking to impress the girl, or the clubgoers looking to engage in friendly competition to "out-bling" each other. But in the end, "Either you 'Bling' or you don't 'Bling'," says Boyd.
© Reuters


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